Experienced marketers believe in direct mail marketing in a digital environment. Why? Because it’s effective! People in today’s digital environment claim they enjoy receiving letters. The number of people who respond to direct mail is continuing to climb. Direct mail marketing is one of the most powerful and cost-effective company tactics for acquiring and retaining new customers.
Mailing services in Lancaster, PA can assist you in reaching out to your target demographic. Physical mail has been shown in numerous studies to increase a prospect’s image of a brand. Our bespoke printing and mail services may help your brand stand out and become more memorable by getting it in front of people.
Allegra recognizes the importance of multi-channel marketing, which is why we frequently advise a combination of direct mail and internet marketing. The majority of small firms choose a marketing mix that combines both new and conventional channels, according to recent studies. Direct mail printing and mailing services can work in tandem with your digital marketing efforts to boost response rates.
When it comes down to it, you need a partner with the abilities and knowledge to process your mail pieces, such as postcards, self-mailers, and inserts. We already know what’s needed, so you don’t have to. This includes processing first-class, standard, and nonprofit letters in compliance with USPS or Canada Post rules, as well as taking advantage of lesser-known mail reductions and more precise delivery alternatives.
Did you say “database” when you said “database”? Allegra can merge several address lists, remove duplicate names from a merged or old list, update address changes, choose a subset of names from your list for a specific mailing, and do list brokering, so you can rest comfortably.
Direct mail is a great tool for increasing sales. And, thanks to a one-stop vendor who can handle everything for you, you can now design and manage your direct mail campaigns with simplicity.
With the following tools, you may get your next direct mail campaign into the mail stream faster and in the hands of the right people:
- Every Door Direct Mail
- Address verification
- Barcoding
- Collating
- Direct addressing
- Inventory and fulfillment
- Mailing list procurement and administration
- Postal discounts
- Sealing and pre-sorting
- Tabbing
From the original mailer design, content, printing, and list fulfillment, through the actual sending of your campaign, Allegra is your one-stop shop for mailing services. You can count on us to take care of all the details that go into a successful campaign.
