As a marketing platform, Instagram has been one of the most promising for e-commerce businesses in recent years. With over 700 million active monthly users, there is a clearly a large potential audience for anyone who wants to get more sales. Here are the most effective ways to use Instagram for e-commerce.
Tools & Plugins
There are a number of tools & plugins available which help you with your campaign on Instagram. As already stated, in 2015 there was an App for Instagram which allows you to do analytics and other marketing tasks easily. If you’re looking to increase your Instagram engagement, Goread.io can help you buy likes and comments for your posts.
Use Hashtags well
Instagram has an algorithm which learns from your behavior, and it is by teaching your followers that you can interact with them, so choose your hashtags wisely. There are more than 150 million #related hashtags with images on Instagram, but the good ones have a 0% repost rate (less than 1%), and a good 15-20% click through rate (CTR). Choose your hashtags wisely.
Use your #brand
If you have a brand, you should use it! All the users are fans, and they follow the images posted by the brands they like. If you use your account to promote products they already know and love, there is a big chance of getting more sales from them. It is usually better to promote new or lesser known brands that do not compete in what you sell than promoting high-end brands you compete with in selling alternatives.
Create a story that lasts longer than 24h
If you want the user to promote your brand in person, you must make them like the products better. So use cheaper alternatives for some of your products, or if one product is too expensive, offer a more expensive but cheaper one.
Partner with influencers
Influencers are great for brands because they reach more people than regular posts do. If they promote your products, they can do it on their own channels and get free promotion from it. Also, if users follow their accounts, they can view your posts as well.
Use video
There is a 180 photo-per second limit on Instagram, but videos do not have a limit. Videos are more engaging and the content generally lasts longer than what is available in the feed of users you follow. Also, with videos you can use hashtags without audio and interactive elements such as polls and quizzes.
Create a story with a call to action
If you want the user to buy your product or perform another action, make sure that everything you post there is related. Also, change the content at least once per day.
